The goal of this newsletter is to explore the strategy behind delivering great print and digital subscriptions. I spend a good amount of time working with subscription products and services, I will be able to bring real world experience into this newsletter. Plus, this newsletter is a subscription product itself, your are all my guinea pigs.
I have decided to keep the newsletter short and simple to start and will try to deliver it weekly. Ultimately, where this newsletter goes is up to you. Tell me what you want to see in this newsletter by filling out the form at the bottom of this post or sending an email to Subscribe@EagleStrategyGroup.com
CONTENT IS KING
A lesson that I learn over and over is that subscribers are easier to come by when the content is compelling. (Tweet This!) For example, Archie Comics re-launched the Archie comic after over 70 years and 666 issues with a new issue #1 in July. The re-boot included a creative team that did not previously work on the Archie title and it was big news in the Comics World. But, the story was so compelling that it became a mainstream story. You can read more about Archie #1 here.
- Did you hear about Archie #1 prior to this newsletter?
- If yes, do you remember the last time you heard about Archie?
- Did you click on the link above to read more about Archie?