I am a strong proponent of best practices, so why not apply best practices to productivity hacking? What I mean by that is that my approach to business processes is to pull from my knowledge of many different “business philosophies” and develop what might be the best solution for that issue. Then…
When it comes to developing a Direct Marketing Strategy, email marketing is one of the most cost-effective methods to reach your customers. It does not matter if your strategy requires a B2C marketing approach or a B2B marketing approach. Email is a great way to deliver your message directly to…
Using a Twitter Lead Generation Cards or Twitter Cards for short is a great way to turn Twitter followers and profile viewers into customers. Twitter Cards have been around for a while, but I only recently looked at them when recommended to me by a colleague. She set up a Twitter…
Use Your Email Marketing, Sales Copy, and Product Design to Create Scarcity Email Marketing Campaigns and Drive Product Demand! Want to listen to this article? Get the Business Hacking Tool Kit (for FREE) that includes the Scarcity Email Marketing Campaigns Audiobook. The Audiobook includes additional content not included in this…
Eagle Strategy Group has been in business for over 10 years and I have been in a consulting role for over 17 years. It is interesting how throughout that time projects are cyclical and they run in waves. What do I mean by this? When we do one project in…
Here is a compilation of 19 Business Growth Hacking Tips we have presented over the last few months. If you are subscribed to the Business Hacking Newsletter, you have seen many of these. If you are not a subscriber this is a sample of what you have missed in the…
Subscriptions are for more than just magazines. When I was young… here we go, a trip down memory lane… subscriptions were for magazines and then later cable television. Maybe there was other items available as subscriptions in the 1970’s, but these were the only 2 things I cared about. I…
INTRODUCTION It is finally here, the first issue of the Print and Digital Subscription Newsletter. It took a couple extra weeks, but I hope it is worth the wait. The goal of this newsletter is to explore the strategy behind delivering great print and digital subscriptions. I spend a good…
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